Lysa, a Paris-based Photographer and Director, graduated with a BFA in visual communication from Parsons New York. She has worked as a Digital Designer at US VOGUE and Art Director at French VOGUE. Inspired by K-pop and Kawaii culture, Lysa explores femininity to empower a new generation. Her clients include Hypebeast, Nike, Adidas, L’Oreal, Adobe, MAC Cosmetics, and YSL Beauty.